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Global Layout and Resource Integration

With three branch offices rooted in the core hubs of Beijing, Shanghai and Dubai, we have a deep foothold in the Middle East and North Africa markets. By collaborating with three core subsidiaries to form industrial synergy, we efficiently integrate domestic and international projects, capital, construction-stage supply chains (including high-end interior decoration, modular construction, OSE and FFE), and channel resources, building a bridge for cross-border cooperation.


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Full-chain service capability

Our business covers investment and financing, full-process construction management, construction-stage supply chain support, and all aspects of e-commerce trade for hotel and cultural tourism projects. We have built an integrated "Investment – Construction – Operation – Trade" service system, and formed core competitiveness especially in the integration and management of construction-stage supply chains, so as to meet the diversified and full-cycle cooperation needs of our partners.


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Technology-driven efficient operations

We own the national-level Silk Road e-commerce platform SRE.com, the independently developed MINCH IRIS project management system, and an international trade app. Leveraging digital and intelligent technologies, we achieve efficient collaboration in project construction management, supply chain allocation, and trade operations, improving operational efficiency and decision-making accuracy.


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Extensive experience in deepening regional markets

We have long focused on the Middle East and North Africa markets, with an in-depth understanding of regional policies, business environments, cultural characteristics and industry demands in the construction sector. We have accumulated extensive experience in cross-regional trade, financial cooperation and construction-stage supply chain services, providing a solid guarantee for project implementation and business expansion.